India, Sep. 30, 2020 — Corona Vitrified, the ceramic product’s manufacturer known for its Floor tiles, Wall tiles, and other ceramic products has introduced a range of Sanitary Ware in their products. Last year in December all of their sanitary products were introduced in the market, available all over India.
But as we all know at the same time a deadly virus having the same name as that of the company’s – Coronavirus, had evolved in the virology institute of a Chinese city. But who knew it will soon turn into a pandemic affecting not only people but also businesses worldwide.
In recent decades, there have been cases, albeit not many, of the names of natural disasters or diseases coinciding with the name of a product or brand, bringing into question the old adage that ‘any publicity is good publicity’. The most recent example of this is the coronavirus disease, which has naturally raised associations between it and Corona Vitrified. The question is what consequences, if any, this has had on Corona products sales, and what approach the company can take to protect its brand and trademarks from any potentially deleterious effects.
The disease had a special effect on Corona Vitrified’s recently launched sanitary ware collection. It has not only affected people physically but also taken a toll on their thinking, their common sense especially. As we all know sanitary products, be it basins, commodes, bathtubs or other accessories have the name of the brand by which it is manufactured. So dealers had started cancelling their orders as people were afraid to buy these products. The tile section of the company had minimal effects as it does not have a name on them.
“It’s easy to get caught up in the hustle and bustle of fake news and social media, it doesn’t take long for thought to go viral and spread misinformation. Sometimes the consequences may be much more catastrophic. I hope people will understand and think with open minds such that common sense wins, and people can still have a good time with Corona Vitrified”, explained Punit Ughareja, Corona’s Managing Director.
We live in the 21st century where such rigidness in thinking is not acceptable, after all, it’s just a name which by mere coincidence matches with the name of our company. These misconceptions simply do not reflect our business performance and consumer sentiment, which includes feedback from our distributor and retailer partners across the country.